Stocktake6 min read

Looking for a MarketMan alternative? It depends how many venues you have

MarketMan is built for restaurant groups — supplier invoice capture, recipe costing, multi-location purchasing, and a finance person to use it. Priced accordingly. If you run one venue and mainly need the count itself to stop being a nightmare, that is a different and much cheaper problem.

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The short answer

If you run several venues, buy from dozens of suppliers and need purchasing and COGS in one system, MarketMan is the right category of product and this page will not be useful to you.

If you run one venue, count stock monthly, and the actual pain is four people with clipboards and an evening of typing afterwards, you are looking at a platform to solve a counting problem.

What MarketMan costs

Read off MarketMan's pricing page on 18 October 2026. The page shows the plans below, with no free tier and no self-serve signup — the only call to action is to book a demo. It does not label the currency, so treat the figures as indicative and get a written quote.

  • API access is a separate add-on, from $25/mo at 1–3 locations
  • No free tier or free trial is shown on the page
  • Figures checked 18 October 2026 on marketman.com/pricing — confirm before deciding
MarketMan planPrice as displayedWho it is for
Starter$249 / monthIndependent operators
Growth$299 / monthOperators looking to scale
EnterpriseFrom $449Established chains and franchises

What the count actually costs you now

Before comparing software, price the thing you are replacing. A monthly stocktake with three people counting for two hours, plus an hour of typing it up afterwards, is seven paid hours. At a casual hospitality rate that is most of a MarketMan Starter month, every month, and you still have the typing errors.

The honest comparison is not our price against theirs. It is each price against the evening you are currently spending.

Shape of the billSelf-serve?Free tier
MarketMan Starter$249 / month as displayedDemo onlyNone shown
Regentflow ProA$29.99 / month flatYesYes, no expiry
Regentflow Day PassA$5 for 24 hoursYes—

What you give up — read this part

MarketMan is a purchasing and inventory platform. We are a counting tool with costing attached. The gap is wide and worth being specific about.

  • Supplier invoice capture and automatic price-change tracking across suppliers
  • Full recipe and menu engineering tied to live purchase costs
  • Purchase orders and approvals flowing through one system
  • Multi-location inventory, transfers and commissary management
  • POS integration, so theoretical usage is compared against actual sales automatically

What you keep

What is left is the part that happens on the floor at 11pm, which is the part most single-venue operators actually want to fix.

  • Photograph a handwritten count sheet and get a spreadsheet back — the paper stays, the typing goes
  • Split a stocktake across the team so everyone counts on their own phone, into one sheet
  • Recurring stocktakes, with the closing count carried into the next opening
  • Compare two stocktakes to find the variance, and the Cost Builder for GP%
  • Export to Excel, CSV and PDF, so the numbers go wherever your accountant wants them

An honest way to decide

Count how many suppliers you reconcile invoices against each month. Under about five, and a purchasing platform is solving a problem you do not have yet — the spreadsheet and a good count will hold. Over about fifteen, and the invoice capture alone will pay for itself.

If you are in between, do the next count with a day pass and see which half of the evening disappears.

Or let Stocktake do it

Photograph the handwritten sheet and get a spreadsheet back, or split the count across the team so everyone counts on their own phone into the same sheet.

Questions

Is Regentflow a replacement for MarketMan?
For a single venue that needs counting, variance and GP%, it covers the ground. It is not a replacement for purchasing, supplier invoice capture, POS integration or multi-location inventory — MarketMan does those and we do not.
How much does MarketMan cost?
On 18 October 2026 its pricing page showed Starter at $249/month, Growth at $299/month and Enterprise from $449, with API access as a paid add-on. The page does not state the currency and offers a demo rather than self-serve signup, so get a written quote.
Can I turn handwritten count sheets into a spreadsheet?
Yes — that is the part this tool exists for. Photograph the sheet or upload a PDF and it comes back as a live spreadsheet you can correct on screen. The free tier includes 5 AI credits so you can try it on one real sheet before paying anything.
Does it integrate with my POS?
No. There is no POS integration, so it cannot compare theoretical usage against actual sales automatically. If that comparison is the reason you are shopping, you want a platform in MarketMan's category.
Do I need an account for every person counting?
No. You split the stocktake and share it, and each person counts on their own phone into the same sheet. The price does not change with how many people are counting.